Articles
Music China retains its position as Asia’s largest music industry event
Music China, Asia-Pacific’s most established music industry event will be held during 12 – 15 October 2010 at the Shanghai New International Expo Centre (SNIEC), Shanghai, China. Hugely popular with Asian and international visitors, Music China is the Asian counterpart to Musikmesse in Frankfurt. In 2009, Music China attracted more than 42,000 visitors from 86 countries and regions who visited 1,164 exhibitors from 24 countries and regions. There were six exhibition halls covering an area of 65,000 sqm.
New Music Strategies. The 20 Things You Must Know About Music Online
You’re always hearing that the music business has changed. That’s not quite true. In fact, it’s changing – and that’s quite a different thing. Facing that change, and negotiating it as it happens, is one of the biggest challenges for independent music businesses. The best way to navigate in such interesting times is to really understand what’s going on around you, so you can adapt and respond appropriately.
You don’t have to be a computer whiz – you just have to understand some basic principles. I reckon there are about 20 of them. If you understand these, and apply their principles, you’re off to a good start in the new media environment.
London Music Show 2010
MusicRadar, Guitarist, Computer Music, Total Guitar, Rhythm, Future Music and Guitar Techniques - has signed a deal with the Music Industries Association (MIA) to run the London Music Show for 2010. London Music Show 2010 takes place on 8 - 10 October and will once again be held at London's ExCel Arena.Formerly known as the London International Music Show, this year's show will incorporate Drummer Live, London Guitar Show and the Sound Recording Technology Show with an emphasis on allowing visitors to try out new gear and get involved.
Orchestra Audience Growth Initiative
A team of Oliver Wyman consultants applied cutting-edge customer-based strategy methodologies to find out what drives symphony concertgoers to return … or churn. They found a sobering trend:
* 90% of first-time concertgoers never return
* 60% of occasional concertgoers don’t purchase tickets the following season
Now, symphony orchestras across the US are applying solutions from the Audience Growth Initiative (aka "Churn Report") to entice first-timers back and develop a new generation of orchestra supporters.
NETWORK 2010 Digital Drums in Brazil
Fortaleza/CE, in the northeast of Brazil, is going to feel the cultural manifests of all over its country this month. The TEIA 2010 – Digital Drums is going to take place at the Dragão do Mar Center of Art and Culture from March 25th until the 31st.
The TEIA2010, as the name implies (Teia means Network) is a tangle of cultural events of different regions of Brazil. It is an opportunity to reveal the many different Brazilian cultural manifests through the decentralization of production.
The program will count with the completion of the Third National Forum of Cultural Points, seminars, panels, debates, round-tables discussions, among others. Still, the program counts with audiovisual exhibitions and scenic presentations and an Economic Solidarity fair.
Vienna Music Business Research Days
University of Music and Performing Arts Vienna, June 9-10, 2010
The first "Vienna Music Business Research Days" are devoted to the economic impact of music file sharing as well as the concept of a music flatrate. "Vienna Music Business Research Days" were conceived in order to bring together scholars as well as practitioners from all over the world who are interested in scientific reflection on music business topics.
Creating a mindset for music among young people aged between 15 and 25
Encouraged by the huge success of the first symposium "The Art of Music Education" in 2008 the Körber Foundation in cooperation with the Elbphilharmonie, has invited well- known experts from all over Europe, the USA and Asia to an international symposium to take place in Hamburg from 24 to 26 February 2010 in the KörberForum. This year the theme is »Creating a mindset for music among young people aged between 15 and 25«What are we hoping to achieve by offering music education programmes to young people? How do they need to be designed to motivate a younger audience to go to a classical music performance? What sort of a world do our potential listeners live in? These and other questions will be discussed by a panel of concert hall managers, directors of education programmes and dramaturges, to exchange ideas about the opportunities and limits of their work with young people..
Call for Applications – Researcher Meeting and Event Clinic for researchers and professionals in the cultural production field
International Summer Seminar Pori Jazz for Professionals is aimed at researchers and professionals in the cultural production field. The Summer Seminar will take place during the largest jazz festival in Europe on 20–22 July 2010 at the University Consortium of Pori Finland. The seminar will focus on issues in cultural production, creative economy and experience management. The researcher meeting and the event clinic will be part of the Summer Seminar programme.
Call for Projects:
Event Clinic, 20 July 2010
Myspace Music and Merlin strike comprehensive global Agreement
LOS ANGELES–November 23, 2009–MySpace Music, the premier online music community and leading independent music agency Merlin today announced a comprehensive global agreement for Merlin’s member labels to participate in MySpace Music.
The addition of the Merlin repertoire, representing 10% of the global music market, to MySpace Music’s existing catalogue will create one of the largest independent music offerings on the web.
Virtual Concerts in the Park: Classical Music in Second Life
Time was when orchestras and ensembles wanted to reach out to new audiences, they took their instruments out to the park and shopping malls where teens and young families tended to gather. In today’s world, increasingly, people are meeting online. Some intrepid, tech-savvy musicians and ensembles are out there in the virtual community, presenting virtual concerts in the new virtual park. Who are they? What are their experiences and what are the lessons we can learn?
