Articles
Music China retains its position as Asia’s largest music industry event
Music China, Asia-Pacific’s most established music industry event will be held during 12 – 15 October 2010 at the Shanghai New International Expo Centre (SNIEC), Shanghai, China. Hugely popular with Asian and international visitors, Music China is the Asian counterpart to Musikmesse in Frankfurt. In 2009, Music China attracted more than 42,000 visitors from 86 countries and regions who visited 1,164 exhibitors from 24 countries and regions. There were six exhibition halls covering an area of 65,000 sqm.
Conference on Creative Tourism in Barcelona
The aim of this conference is to bring together researchers, urban planners, policy designers, artists, cultural activists and tourist professionals to assess the benefits of international collaboration in the rapidly developing field of creative tourism. The conference will provide an opportunity for face-to-face networking prior to the creation of a virtual network on the Internet.The conference programme is designed to provide ample room for networking and discussion, and participants will also have the opportunity to promote their own creative tourism projects.
Arts Reach National Arts Marketing and Development Conference Fall 2010
Hundreds of top arts marketing and development professionals will gather on October 21-24, 2010 at the Millennium Biltmore Hotel, Los Angeles for the Arts Reach National Arts Marketing and Development Conference Fall 2010. “Empower Yourself and Your Team with the Most Successful, Cost-Effective Ways to Boost Audience & Donor Growth” is the theme of the event.In light of the economic downturn, this conference is designed to help organizations focus their precious resources in the most effective ways to maximize the achievement of their organization’s mission. The faculty includes leaders from such prestigious organizations as the Center Theatre Group, the Autry National Center of the American West, the Pacific Chorale, and many others.
CREATIVE CITY NETWORK OF CANADA RELEASES PUBLIC ART TOOLKIT
The Creative City Network of Canada (CCNC) released a toolkit on public art today. The Public Art Toolkit was developed to assist local governments, arts, cultural and heritage organizations with the management of public art. The Toolkit is intended as a how-to guide when planning a public art program or evaluating an existing one, and contains resources for the management of public art projects.
Pulling power - the social marketing revolution
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AMA conference 2010Royal Armouries Museum and Saviles Hall, Leeds UK
20-22 July 2010
The age of mass collaboration is upon us and critical trends are turning the world of work on its head. The social, interconnected world (on- and offline) in which we live is opening up new opportunities and new ways of engaging with the public.
It's simply no longer enough to create the most persuasive message, send it to the right target audience and expect them to make a rational decision to attend.
New Music Strategies. The 20 Things You Must Know About Music Online
You’re always hearing that the music business has changed. That’s not quite true. In fact, it’s changing – and that’s quite a different thing. Facing that change, and negotiating it as it happens, is one of the biggest challenges for independent music businesses. The best way to navigate in such interesting times is to really understand what’s going on around you, so you can adapt and respond appropriately.
You don’t have to be a computer whiz – you just have to understand some basic principles. I reckon there are about 20 of them. If you understand these, and apply their principles, you’re off to a good start in the new media environment.
Narratives of Community: Museums and Ethnicity
This groundbreaking book brings together a collection of essays on the revolution taking place in museums around the world as they look anew at the ways communities are represented. It highlights a fundamental shift occurring in 21st century museums: how they confront existing assumptions about people, and the pioneering ways they work with specific groups to narrate oral histories, tell ancestral stories and keep memories from the past alive. The philosophical thread, woven through each essay, expresses a rejection of popular claims that minority people are necessarily silent, neglected and ignorant of the processes of representation. This book showcases contemporary museums as spaces of dialogue, collaboration, reclamation and storytelling. It acknowledges the radical efforts many museums and communities make to actively engage with and overthrow existing misconceptions, on the important subject of race and ethnicity.
The artists who invest in themselves
The Artist Pension Trust could provide a nest egg for an uncertain future. If it works…Turner prize-winner Richard Wright and nominees Roger Hiorns and Mike Nelson, Britain’s representative at the 2011 Venice Biennale, share a common bond beyond their recent honours—both are participating artists in the Artist Pension Trust (APT).
APT is an art investment fund with a twist—the artists contribute the works themselves, and the trust is structured to provide future income for the artists. Now in its seventh year, it has a global portfolio of 1,100 artists and a collection of more than 4,500 works, which it values at $45m. This year, its lending and exhibition division, APT curatorial services, will mount five exhibitions in Bahrain, Beijing, Berlin, Cairo and at Bard College in upstate New York.
Building Audiences One Encounter at a Time
Building audiences for a performing arts organization is a multi-faceted endeavor. But there’s one common thread that, to me, is indispensable for helping the performing arts organization create and maintain connections with its audience, its staff and volunteers, and the general community within which it operates.That common factor may be described as personalizing the performing arts group, whether theatre company, dance company, jazz trio, cabaret troupe, or chamber music ensemble. Personalizing involves putting a face on the company; it is being mindful of the vital role of communications in everything from your box office staff’s interface with ticket buying public to keeping your audiences informed of news about your organization and having your staff members participate in other cultural and service associations in the community.
Marketing Means More than Facebook
Social media tools are fun, hip, sexy, cheap and easy to use. It’s not too surprising that arts organizations are quick to embrace the ever-evolving world of social media. While I believe a social media presence is almost always necessary, when I work with an arts organization or get asked a question about social media tools, my first response is to ask some key questions such as:• Who is your target customer?
• What is your current message?
• What are your competitors doing?
• Are you trying to reach a new market segment?
• What are you trying to accomplish?
